Author Archives: Merryn Bourne

How to make the most of your marketing data

Getting access to your marketing data is simple, but the hard part is figuring out how to use it. For example, how do you combine all your data streams – your website, social media pages and sales information – to understand the big picture? Data is abundant in today’s day and age and it can […]

3 tips on how to sell the benefits of Additional Services in Aged Care.

1  It’s all in the language With the right language, additional services will seem like an exciting opportunity for residents to diversify and personalise their care. But with the wrong language, the new fees might seem like you’re just increasing costs. Avoid numbers and legal speak when you can, while keeping your message positive, inclusive […]